PIXELENSE PRODUCT VISUAL BRIEF

1. BUSINESS AND PRODUCT
Brand:
Website/store:
Product/SKU:
Product category:
Primary market:
Launch or campaign date:

2. OBJECTIVE
What must these visuals help the business achieve?
Primary audience:
Offer or message:
Primary call to action:

3. WHERE THE ASSETS WILL APPEAR
[ ] Product detail page
[ ] Collection or category page
[ ] Marketplace listing
[ ] Paid social
[ ] Organic social
[ ] Email
[ ] Landing page
[ ] Print or retail
[ ] Other:

4. REQUIRED DELIVERABLES
Hero images:
Lifestyle images:
Detail/macro images:
Model or hand interaction:
Ad concepts:
Short-form motion:
Required aspect ratios and dimensions:

5. PRODUCT ACCURACY — LOCKED DETAILS
Exact packaging shape:
Label artwork/source files:
Colors/materials/finish:
Accessories or components:
Ingredients or product texture:
Claims, certifications, warnings, or text that must remain exact:
Elements that must never be generated or altered:

6. CREATIVE DIRECTION — OPEN FOR EXPLORATION
Desired mood:
Lighting:
Environment:
Props/surfaces:
Camera/composition references:
Links to visual references:
Styles, colors, or competitors to avoid:

7. PRODUCTION
Available product references:
Approval owner:
Deadline:
Revision expectations:
Commercial usage:
Confidentiality requirements:

8. SUCCESS CHECK
The work is ready when:

Prepared with the Pixelense Product Visual Brief.
https://pixelense.com/pages/product-visual-brief