Kyu Matcha
A matcha jar reference developed into a tactile visual system using ingredient storytelling, rich green tones, and sculptural range compositions.
The challenge
What the visual system needed to solve.
Turn a straightforward packaging reference into a premium world that could stretch across launch, social, and ecommerce content.
Creative direction: Dense matcha color, powdered texture, soft natural light, and compositions that make the product feel crafted rather than clinical.
Deliverables: Range image, ingredient scene, stacked composition, hero direction, and channel-ready crops.
Outcome or usage note: Concept study demonstrating a launch-ready visual language for product pages, email heroes, and paid social tests.
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