The single most common question we receive at Pixelense is: "What kind of photos do I need to send you?" The answer is simpler than most clients expect. You don't need a DSLR, a studio, or any photography experience. Your phone is enough � but how you use it matters.
Better reference photos produce better AI results. This guide teaches you exactly how to photograph your products with your smartphone to get the best possible output from any AI photography service.
What AI Needs from Your Reference Photos
AI photography services don't use your reference photos as the final product. They use them to understand your product's shape, dimensions, materials, colour, and details. The AI then generates entirely new images based on that understanding. This means your reference photos don't need to be beautiful � they need to be informative.
- Shape accuracy: The AI needs to see the product's true proportions from multiple angles
- Material clarity: Textures, finishes, and surface qualities must be visible
- Colour accuracy: The AI needs to understand the true colour of your product
- Detail visibility: Labels, stitching, hardware, buttons, and any distinguishing features
Step 1: Lighting � The Most Important Factor
Lighting accounts for 80% of reference photo quality. The good news: the best light source is free.
Use natural daylight. Position your product near a large window, ideally on an overcast day or during indirect sunlight. Direct sunlight creates harsh shadows that obscure product details. Cloudy days provide the soft, even light that produces the clearest reference images.
Avoid:
- Overhead room lighting (creates colour casts and uneven illumination)
- Direct flash (flattens the product and creates harsh highlights)
- Mixed light sources (combining warm room light with cool daylight creates confusing colour information)
Pro tip: If you only have harsh sunlight, hang a white bed sheet over the window to diffuse it. This creates studio-quality soft light with zero equipment cost.
Step 2: Background � Keep It Simple
Use a plain, uncluttered background. The AI needs to distinguish your product from its surroundings clearly. Good options:
- A sheet of white paper or poster board
- A clean white table or counter
- Any solid-colour surface that contrasts with your product
Don't worry about the background being perfect � the AI will replace it entirely. The goal is simply to make the product edges clearly visible against the background.
Step 3: Angles � Cover Every Perspective
The more angles you provide, the more accurately the AI can reconstruct your product. Aim for a minimum of 6 photos:
- Front: Straight-on view of the product's primary face
- Back: Straight-on view of the rear
- Left side: Profile view from the left
- Right side: Profile view from the right
- Top: Bird's-eye view looking directly down
- 45-degree angle: The classic three-quarter view that shows both front and side
For products with important details � zipper pulls, engravings, texture patterns, label text � take additional close-up shots of those specific areas.
Step 4: Phone Camera Settings
Your phone's default camera app is fine for most products. But a few settings adjustments will improve results:
- Use the main lens � not ultra-wide or telephoto. The main lens has the best image quality.
- Turn off HDR � HDR processing can alter colours and create unnatural-looking highlights
- Turn off filters � No beauty mode, no vintage filter, no colour adjustments. Shoot neutral.
- Lock focus and exposure � Tap on the product and hold to lock. This prevents the camera from refocusing between shots.
- Clean your lens � Sounds obvious, but fingerprints on phone lenses cause haze and softness that significantly degrade image quality.
Step 5: Stability
Blurry reference photos produce lower-quality AI results. Steady your phone:
- Prop your elbows on the table
- Use a phone tripod if you have one (they cost under $15)
- Use your phone's timer function to avoid shake from pressing the shutter button
Common Mistakes to Avoid
- Don't photograph products in plastic packaging � remove all wrapping so the AI can see the actual product surface
- Don't use digital zoom � move closer physically instead; digital zoom destroys image quality
- Don't shoot under fluorescent lights � they create green colour casts that confuse colour accuracy
- Don't shoot with objects in the background � other items in frame can confuse the AI about what the product actually is
- Don't over-edit before sending � don't apply Instagram filters, don't increase saturation. Send the raw, unedited phone photo.
Product-Specific Tips
Clothing and Apparel
Lay garments flat on a clean surface, smooth out wrinkles, and photograph from directly above. For structured items like jackets or bags, stuff them lightly to show their intended shape.
Jewellery
Use macro mode if your phone has it. Photograph against a dark background (black card) to help the AI understand reflective and transparent elements.
Glass and Transparent Products
Photograph against both light and dark backgrounds. The AI uses both to understand transparency and refraction properties.
Ready to try it? Take your reference photos following this guide and submit them to Pixelense. You'll receive studio-grade AI product images within 24 hours.
Got Your Reference Photos Ready?
Submit them to Pixelense and receive studio-grade AI product images within 24 hours.
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