Free editable template
Build a product visual brief your creative team can actually use.
Define what must stay accurate, where the assets will appear, and what the work needs to achieve before production starts.
What it covers
Enough detail for direction without turning the brief into a novel.
- Product references, packaging artwork, claims, and non-negotiable accuracy details
- Audience, offer, launch goal, and intended channels
- Hero, lifestyle, detail, ad, social, email, and marketplace deliverables
- Aspect ratios, deadlines, approval owners, and revision expectations
- Visual references, exclusions, and commercial-use requirements
Accuracy first
Separate creative freedom from product facts.
Mark label text, packaging geometry, colors, accessories, ingredients, and regulated claims as locked. Then describe where the team can explore: lighting, environment, composition, motion, props, and mood.
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Tell us what needs to launch, test, or refresh next.
We reply within one business day with the clearest next step. Need a lighter route? Try the free sample or view the Character Prompt Pack.